Work with Megan

Megan (that’s me) is a marketing professional who happens to share the stories of her car camping adventures on the internet. Her audience looks to her content and stories from her personal journey for inspiration, guidance and a sprinkle of entertainment. She maintains a high level of service when working with partners. This means revisions, timely responses and turnaround on deliverables, and ample flexibility.

Megan's community is driven by new experiences and eager to find ways to adventure further and push the boundaries of their comfort zone to create a more fulfilling life. They have hobbies that bring them joy and recognize the value of investing in products that provide experiences.

Influencer Marketing ➜ Reach Megan's audience ➜ Receive Megan's "stamp of approval" ➜ Repurposable content for Owned & Operated channels ➜ Brand ambassadorship for long-term campaigns User Generated Content ➜ Content for Owned & Operated channels ➜ Content that feels relatable and trustworthy ➜ Show real-world application of product

Welcome to the world of Usage Rights. The content can be licensed by the brand for a renewable term for defined mediums and territories. License types are explained below and rates for each vary. Generally, the rates are 'per month' and calculated as a percentage of the base rate. These terms will be decided between the brand and influencer early on in the partnership.

According to research from Influencer Marketing Hub: Businesses are making $5.2 ROI for every $1 spent on influencer marketing, while the top 13% of businesses are seeing a revenue of $20 or more for every $1 spent. Read the full article here. Beyond statistics, I know I am influenced by my favourite YouTubers and Instagrammers. I notice what they are using and I trust that they have done their due diligence to find the best product. Influencers are just ordinary individuals who created friendship-like relationships with a large community online. Partnering with an Influencer allows a brand to: ➜ Improve brand recognition. ➜ Have multiple touchpoints with a particular audience. ➜ Align with a particular lifestyle or experience. ➜ Access the audience's trust with the Influencer. ➜ Build credibility and show up as a leader in your industry.

There are a few different reasons I work with brands. It starts with a genuine love for a product or an interest in what the brand has created. I want to support the brand and I want share value with my audience. A lot of time goes into researching the gear, components or services I use. I can save all that effort for my audience! This means I do not promote products or brands that I do not believe in. It is very important that I protect the best interests of my community. Content creation has also become my full-time job and there are bills to be paid. Monetizing my content allows me to keep adventuring, documenting life and sharing my experiences. Lastly, it is fun! I love connecting with the people behind the brands and collaborating creatively. As a solopreneur, partnerships are a real treat.